Apply Strategical Frame Works and Strategies Essay

Apply Strategical material body Works and Strategies - Essay Exampleorchard apple tree has huge brand image and immense popularity in the world(prenominal) markets. The smashing success of the company came with the introduction of iPod. This helped the company to take the music industry by surprise. Apples harvest-homes are considered to be of superior technology and highly trendy by most consumers, and thereof the company has been enjoying high sales since its inception (Shafiqhamsi, 2011).The tremendous success and growth of Apple in the US in the late 1970s made the company develop strategies of expansion. Apple wanted to primarily peril into the markets of Europe and Japan. Apple is a huge success in the Japanese markets at present. Initially cod to lack of distribution and non-localization of the company in the Japanese market, the company was seen to sell its products at a very high price. As a result, very few consumers could afford buying the products of Apple. Corpora te arrogance as well as had a negative impact upon Apples entry into Japan. As a result, the companys first attempt of entering the Japanese market was a failure. By the 1980s Apple had stubborn to become more committed to developing its market in Japan. The company increased its efforts towards localizing its products. Apple grow its distributor network in Japan and took steps for increasing brand awareness. By 1999 the launch of the new-sprung(prenominal)(a) iMac and iBook had helped Apple to gain immense popularity in the Japanese market. The company was also seen to capture almost 23% of the market share. Soon Apple established itself as a strong player in the Japanese consumer electronics market. The Apple craze of the US soon captured Japan too. In 2004, almost 1,500 people in capital of Japan and 2,500 people in Osaka lined up in front of the Apple stores in demand for the new iPod mini. The supply of the iPod mini was lesser than the demand. Japanese consumers were of t he opinion that the iPod mini was an ideal product for them. They consider that the product is of high utility,